NDM - cancer research

No-makeup selfies campaign generates £2m windfall for cancer research

http://www.theguardian.com/media/2014/mar/21/no-makeup-selfie-campaign-facebook

The #nomakeupselfies campaign raised the money in just 48 hours, the charity said, with hundreds of thousands of donations from Facebook, Instagram and Twitter users sharing pictures of themselves without makeup and nominating a friend to do the same.

Twitter said the hashtag started to gather steam on Tuesday and peaked on Thursday, with 83,000 mentions since Wednesday alone. Instagram saw 59,000 posts in 24 hours from Thursday to Friday, and estimated those users would have donated £180,000.

Some people thought that the whole idea was odd since women were being see as 'brave' to show themselves without makeup. It created many debates among commentators and bloggers ect relating to young women seeing this and molding their opinions and views on how women should look and some with feminist views and comments. Furthermore the link between no make up and fighting for lives of cancer patients was loosely tied and also created a buzz between posts. Selfies are popular with a lot of social media focus on them early this year, it was used by relating to the audience and reader making the hashtag a success.