News Corporation

1) Research News Corporation’s response to the growth of new and digital media by listing each of the institution’s brands (Sky News, Times etc.) Have any closed, changed or been in the news in the last five years for any reason?

Falling newspaper sales cuts into profit of The Times and The Sun

Less money spent on journalist in terms of wages means that News Corp can save money as User Generated Content and Citizen Journalism can be used opposed to professional journalists. The job is paid considerably well and cutting back on employees means a massive amount in saved resulting in a positive impact. Journalists are now not needed everywhere in the world. Example of UCG and Citizenship Journalists is Twitter a source many people go to to see the important events of the day seen by rehastags and trends.  Furthermore an example of News Corp saving money is how they use the same journalists from The Sun for The Sun on Sunday which replaced The News of the World after the scandal from hacking phones. 

As less money is spent on journalists this could mean less quality as en example of employees for newspapers getting lazier in a way and making them dig into stories less and will lead them to ignore opportunities to find corruption and scandals such as the Watergate would be found this way. Less staff means it's less likely to find scandals and the readers would be at loss and unaware of the scandals. 

News Corp CEO Rupert Murdock implemented a paywall as he thought the new and digital media would allow readers more sources and more content elsewhere with more choice for free and that the sales of the newspaper would plummet down. The Sun and The Times have reacted by using a paywall for their web content and has also encouraged sales with rewards such as access to football matches.  

Institution content and appeal means newspapers would time to time start targeting younger audiences can lead to loyal readers feeling at loss as the younger audience want to know about celebrities and the older readers want to know about important news.

News online - mobile - not needed to watch 24h news.

2) Develop examples of the impact that new and digital media has had on News Corp’s brands (paywalls, readership figures, audience share etc.)

Falling newspaper sales cuts into profit of The Times and The Sun

Less money spent on journalist in terms of wages means that News Corp can save money as User Generated Content and Citizen Journalism can be used opposed to professional journalists. The job is paid considerably well and cutting back on employees means a massive amount in saved resulting in a positive impact. Journalists are now not needed everywhere in the world. Example of UCG and Citizenship Journalists is Twitter a source many people go to to see the important events of the day seen by rehastags and trends.  Furthermore an example of News Corp saving money is how they use the same journalists from The Sun for The Sun on Sunday which replaced The News of the World after the scandal from hacking phones. 

News Corp CEO Rupert Murdock implemented a paywall as he thought the new and digital media would allow readers more sources and more content elsewhere with more choice for free and that the sales of the newspaper would plummet down. The Sun and The Times have reacted by using a paywall for their web content and has also encouraged sales with rewards such as access to football matches.  

3) Use what you have found out about News Corp to answer the following question:

Why and with what success are traditional media institutions adapting to the challenge posed by new/digital media?

News Corp has tried to adapt with some success through how the CEO Rupert Murdock implemented a paywall as he thought the new and digital media would allow readers more sources and more content elsewhere with more choice for free and that the sales of the newspaper would plummet down. Furthermore they have attempted to bring in the football fan audience through offering their football app if they pay for the newspaper. Although it has had some success the majority have other sources of  news to go to and may just check twitter for their news through trends and newspaper tweets. Twitter is also very popular for the younger audiences as their following users select interesting news articles or may check the trend for the latest update every so often in the day. Twitter acts as a fusion of communication, social networking connecting to people from all over the world as well as a news source. Although it has seen some success they have sacrificed a lot to do so and readers will eventually or often go to free sites such as BBC news, guardian for their news. New digital media give instant updates of news making it more useful than newspaper, big news during the afternoon will be in the news the following day making it seem delayed while twitter is swarmed with tweets about it becoming a trend as well as news sites. UGC also allows anyone with access to a camera to record events at the time, instantly to send to newspapers to put on their websites and social networking. I think that although they see some success, new digital media is dissolving the importance of professional newspapers.