Impact of New Digital Media

	For News, Impact On:
Audience	Institution	Theories & debates
v  Easy access means people can read news easily at anytime  v  Information they get may be inaccurate v  Global News: Wider access and wider knowledge v  UGC: ‘Citizen Journalist’ allowing audiences to report news and record or capture at incidents where there may not be news reporters present	v  Fall in newspaper circulation  v  Fall in TV News viewing v Loss of Jobs v  Brand can be tarnished for providing inaccurate info v   Newspapers have lost advertising revenue due to New digital media like Google	v    Paretos law: 80/20  v  Globalisation v  Pluralism v  "Dumbing down of Society" v  Castell: "Ushers in the information ages" v  "The internet is the most important medium"