http://www.theguardian.com/technology/2014/jan/20/spotify-sensors-heart-rate-mood-playlists-motion-tracking
Summary:
Spotify is catering to customers emotions and activities. This new idea or production of music playing depending on how the listener feels or is doing makes it easier for people to carry on their daily activities without searching or finding the songs they feel match their mood or job. for example at gym spotify will play music that pumps and energies the listener with dance music or upbeat songs they have on their account. The more information it collects the better the suitability is for users through algorithms. Currently humans are doing this but they are soon going to change to computers to carry out the job. This can be viewed at useless and a waste of money or time however people with a busy lifestyle who really focus on music will feel at ease and less stressed as spotify will be able to identify what songs would go with the emotions or activities being done which caters for a demand and perhaps the trend will catch on and the reviews and reactions may encourage or discourage the users.
STATS: Nearly half of mobile listening, if not more, is people listening to their own curated playlists.
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