EBI: examples from wider media! You mention very little else which keeps you stuck on the lower levels. It is essential for Q3.
- keep and eye on paragraphing/ organisation.
- re-write Q2 or Q3 on your blog with a much wider variety of examples.Question Three:
Websites and new digital media makes the audience feel closer to the action, more connected. Websites often air the movie's trailer, post up prints of the movie as well as behind the scenes footage or pictures. This is synergy through platforms on the site such as broadcasting and print as well as social networking as twitter and facebook links at the bottom of the official site.
The merge of platforms on a site allows audience to see and do more related to the movie which helps hype and create interest with fans. Social media being unofficial sites can aid in the success of box office films. Twitter bomb failure such as Bruno with hashtag rubbish were linked to show how viewers feel about the film after having high expectations ultimately bringing ratings and reviews plummeting down. This affected the following days views as they declined because of the twitter bomb. On the other hand Twitter bomb being an unofficial site can cause success such as Juno to get a lot of positive feedback and views which is a form of word of mouth through use of unofficial site.
Similarly forums and YouTube responses can act as reviewing or a way of rating films after the user has viewed the film. These unofficial sites that allow users to post opinions and views affect the viewers opinion and views either encouraging or discouraging them to watch it, altering the success into failure as a possibility.
Dark knight already having a fan base such as DC comic fans, means that as soon as their official site is running, fans would quickly view and look at what they have to offer pre-release. Due to Dark Knights marketing it created a massive amount of interest and excitement in the run up to it's release. Dark knight is known for it's marketing and the way the follow up to the release was handled. The marketing campaign was used to engage audience, to make the film come to life for fans. Clues being released and allowing each hashtag to reveal one pixel for the official poster on the official website meant the fans were contributing to the releases making them feel closer to the film. Following the poster, similar release occurred with the trailer that was vandalised by the Joker.
Films such as Star Trek and Iron Man also have huge fan bases that would guarantee viewings and increases box office success as fans would use forums, chat-rooms and other forms of communication to debate and talk about the film itself.
Official and unofficial sites both contribute to the success of box office films, IMBD & Rotten Tomatoes are used for reviews and ratings as they are less biased than official pages. Fans and users view what critics say about the film as it collect information to reveal a rating out of 100% by either critics or audience viewers which means there are two ways to view the ratings. However people don't normally go to these unbiased sites first, mostly when one person is debating or seeing if a film is worth spending money on.
No comments:
Post a Comment